Required?

Why can I not search for what I want to search for? Why can I not see what my friends are saying? Why must I be subjected to results and information that are filtered and are not necessarily reflective of what I want to find? In an effort to organize information for the masses, the thrill of finding a lost nugget has all but disappeared. How often do we seek and truly find what we desire instead of what someone else has paid for us to see?
Technology has progressed sufficiently that information should be readily available to us based simply on what we are looking for. That is not the case. We are no longer able to determine relevance by ourselves. We are no longer able to decide what matters to us unconditionally. The promise of the web was information to the masses. But what have we really received? Complex algorithms that determine we have incorrectly spelled what we are searching for (even though we haven’t), that determine we are really looking for the highest paying advertiser or that just plainly seek to promote what it believes is relevant. I know what’s relevant to me as I’m sure you do. Why is that ignored?

Give me functionality that performs as promised and that is easily understood. The less strokes, the better. The fewer clicks, the better. Minimal random noise is preferred. If I want to see the weather, show me the weather. If I want to search for a car dealer, show me a car dealer. But don’t show me a car dealer selling and AWD car just because I checked the weather and it’s supposed to snow. Let me determine what I see. Let me be the filter. Let me decide!

Give me functionality that’s lightweight, simple and fast and that’s representative of my true requirements.

Simplicity. Efficiently defined.

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Sacrificing our future!

Our instincts as parents dictate that we must keep our children safe and out of harm’s way, from both a physical and mental standpoint. We strive to do everything we can to protect them, teach them, show them the way to ensure that once they reach adulthood, they are properly prepared. We sacrifice immensely – from the instant they are born, their well-being is our raison d’etre. This is evident via our lack of sleep for feedings, our late night trips to hospitals for a bad cough and generally just forgoing activities to ensure they are exposed to as much of the world and have every opportunity possible. This all seems logical and well-reasoned. After all, they are our kids and they are the future.

But given our penchant for sacrifice when it comes to our offspring, why is it that we insist on sacrificing their futures when it comes to finances. I’m not talking about personal finances here, as I don’t believe any parent in their right mind would run up personnel debt (i.e. credit cards, etc) knowing their kids would be on the hook personally when the inevitable hole in the ground comes calling. If we’re not willing to saddle them with this type of debt, then why are we so willing to saddle them with debt arising from entitlement payments received from the government? It’s really no different except for the perception our kids will be left with. In the former case, we’re cognizant of the fact our kids will know the inherited debt is directly attributable to their parent’s willingness to sell them down the river. In the latter case, our kids will just bear the responsibility of the debt with no particular person to blame.

Now, one of the things I believe every parent strives for is to have their kids enjoy a better quality of life than they did. Is this only true for their childhood or should it apply to our children’s entire life? Because the way we’re headed, they are the ones who are going to have to suffer for our wonderful entitlements. It’s a pretty straightforward way of thinking. If you were given a credit card that would pay for your entitlements but were told that the balance owing, when you climb your own stairway to heaven, would pass on to your children, I think you would opt to minimize the costs you allocate to that card. But because it’s the government doing the spending and allocating the costs, we seem to just want our dear entitlements without a thought as to who or what is going to pay for them.

Our kids are on the hook. Whether we acknowledge it or not, they are the ones who will bear the responsibility for our fiscal recklessness through government spending. Let’s live up to what we committed to when we brought them into this world and try and make their lives better than ours. Not the other way around.

Simplicity. Efficiently defined.

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Page 510

Aspirations are what bring about revolutions in life. Without the desire to grow, create, invent or learn, we would all be stagnant and never evolve. Progress is what we seek and we are all enamoured by the
technological advances that continually improve our lives in so many ways. However, sometimes progress over-burdens us and turns simple tasks into overly complex, time consuming processes.

By trying to remain “in the know” and relevant when it comes to new technology and products, we sometimes fail to recognize that what we’re committing to when jumping on the new idea bandwagon is a lot more complicated, takes a lot more time and is really not as useful as we originally believed. Case in point is the instruction manuals you receive with all new items, whether a hard copy for your new 60 inch, Wi-Fi enabled, HD TV or the online help for a piece of software. How many of us will actually take the time to know and understand all the features of the new product we just purchased or downloaded? I would bet that the majority of us continue to use products as we always have and will never read to page 510 of the instruction manual for the 3 inch camera we just purchased. We’ll just figure it out.

The point is, too many products try to do too many things that we as consumers actually don’t really need or want. Functions that are rarely used by consumers weigh down the product with potential glitches, make the product operate in an inefficient manner, increase costs and utilize our valuable time. A simple product that performs a required task quickly, efficiently and effectively is what we’re all after, ultimately saving us time and eliminating frustration.

That’s what ranjeR’s about. We’re not the first and we certainly won’t be the last. But we are easy.

Simplicity. Efficiently defined.

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Execution or Execute

We have all seen brilliant ideas fail and mediocre ideas succeed. Execution obviously matters but how much? Can poor execution execute a brilliant idea or will brilliant execution elevate the mediocre one to stardom?

The idea is obviously the big bang – the “ah-ha” moment when you realize you’ve discovered something that you believe some part of the population (or all of the population in ranjeR’s case) can’t live without. Without the idea, there is no execution of the good type (success) or the bad type (failure). But without successful execution, the idea may as well be non-existent; you’ve effectively executed it through your unsuccessful execution.

So how do you successfully execute on your idea and not execute your idea? Aside from the usual thoughts regarding business plans, market surveys, etc. what we’ve discovered to be the best execution philosophy is to remain flexible and nimble. Although it’s your idea and you might believe
you know what’s best for it, listening to outsiders and adjusting your plan of attack is critical. Don’t get offended when friends, family, employees or strangers suggest changes or alternatives. It’s just
feedback. It’ll help with successful execution and it’ll prevent the execution of your idea.

The other important execution point is market awareness. Contrary to what we’ve heard, there is nothing wrong with marketing your idea before it’s complete. The web is excellent at building awareness and curiosity around your idea even if you can’t divulge the idea. Most people want to be part of a successful idea on the ground floor; get the name and idea out into the public. Even if it’s only a name, a logo and a high level teaser as we’ve done. You’d be surprised at the level of response you can get. Provide your audience a way to connect with you. Get a pre-launch page. Get a Facebook page. Get a Twitter account. Early on. Don’t wait otherwise you’ll have a finished product with no clients. The point is that you don’t need to wait till your idea is ready to launch as a finished product to start executing on it. You don’t even need to wait till you’re in pre-launch trials.

Failure to execute early will only lead to the execution of your idea, no matter how good it is. And all you’ll be wondering is why second best is on top of the world while you’ve just created the tombstone for your idea.

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Seer or be Seared

We spend our lives over-analyzing events that are random in nature, trying to fit them into nice formulas that give us probabilities. From odds on a sports event to complex financial instruments to the outcome of political elections, we look at the probabilities professionals publish and use them to make educated decisions.

Now, if I asked you to stop in at your local seer (you know, the one in the tiny house on the busy street with the tacky neon sign) and base a decision on what they utter, you would say I was crazy. But why is this any different? The fortune tellers are gathering data (data input), analyzing the data in their head (computing) and then arriving at a suggestion (probability) based on their past experiences (history). Seems eerily similar to what our lofty professionals do when arriving at probabilities; except they might use more history and a computer that’s a bit more powerful (although I would argue nothing is as powerful as our brain).

We discount the seer but tend to believe the professional because… well because they look professional and sound professional. Kinda odd. When you think about, history is irrelevant to the future, randomness exists and randomness can’t be predicted. Inevitably, predictions, forecasts and probabilities are a best guess. You can ask the seer. You can listen to the professional. Or you can believe in yourself and start with the fact that only the outcome matters. Look at everything as an event having a 50/50 chance and then pick a side. Politics, Stocks, Sports. Keep it simple. Make it easy. And don’t stress.

Kinda what ranjeR’s about.

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